Color Star Joins with Hua Yu Sheng Shi Group to Target Chinese Market

Color Star Technology (Nasdaq: ADD) has entered a strategic cooperation framework agreement with Hua Yu Sheng Shi Group to develop new entertainment and sports IPs.

The partnership will involve large-scale events, talent cultivation programs, variety shows, agency operations and commercial rights management.


Color Star and Hua Yu Group will work together to create new IPs relating to entertainment performances, sports events and artwork copyrights targeted at the global market.

The companies will also be focused on building a new platform for innovation and entrepreneurship in the city of Nansha, China, and will work towards organizing film festivals and introducing more international events, international soccer stars, and film stars to the Chinese market.

Hua Yu Group has a registered capital of 100 million Chinese Yuan. Its resources are diversified, covering culture and sports, film and entertainment, artificial intelligence technology and asset management.

About Color Star Technology

Color Star Technology is an entertainment and education company that provides online entertainment performances and online music education services. Its business operations are conducted through its wholly-owned subsidiaries, Color Metaverse Pte. Ltd. and CACM Group NY, Inc. The Company’s online education is provided through its Color World music and entertainment education platform.

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Color Star Joins with Hua Yu Sheng Shi Group to Target Chinese Market

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