GrowGeneration (GRWG) Germinates New B2B Portal for Hydroponic Retailers and Garden Centers, Nationwide

Hydroponic and organic garden retailer, GrowGeneration Corp. (GRWG) has announced the launch of the HRG Marketplace, a new B2B portal developed by the Horticultural Rep Group (HRG), its wholesale division and a leading distributor in the hydroponic industry. This innovative portal is set to transform how hydroponic retailers and garden centers across the United States access and purchase products. Effective immediately, the HRG Marketplace will be available to over 500 existing customers and tens of thousands of garden centers nationwide, providing unmatched access to top hydroponic products.

The HRG Marketplace is designed as a comprehensive solution for all hydroponic product needs, featuring an extensive product range from popular brands like Drip Hydro nutrients to Char Coir coco lines. This portal aims to enhance the customer experience by allowing users to browse and purchase products online, streamlining the procurement process, and adding flexibility and convenience. It includes detailed product catalogs, shipping tracking, purchase orders and invoices, credit management, inventory location, and more.

Accessible at, the HRG Marketplace benefits from a robust national distribution network, ensuring delivery within 24-48 hours anywhere in the United States. It is supported by an experienced national sales team and dedicated customer support, ready to assist clients with their needs. The launch of the HRG Marketplace demonstrates HRG’s and GrowGeneration’s commitment to fostering the growth of the hydroponic industry by providing efficient, reliable access to essential supplies and exceptional service.

“We are excited to launch this cutting-edge platform that directly addresses the requirements of today’s hydroponic products industry,” said Brian Carlevato, Director of HRG. “The HRG portal is more than just a marketplace. Its B2B functionality empowers hydroponic retailers and garden centers, providing a seamless centralized hub that enables them to grow their businesses by meeting the growing demand for high-quality hydroponic products with efficiency and ease.”

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About the Author

GrowGeneration (GRWG) Germinates New B2B Portal for Hydroponic Retailers and Garden Centers, Nationwide

Ashlee Vogenthaler

Markets Editor