March Madness Showcases OpenLocker Holdings (OLKR) as Investors Discover An Emerging Leader in the NIL Revolution
As collegiate athletes have gained the ability to monetize their Name, Image and Likeness (NIL) a new market has been created for investors to take advantage of an emerging opportunity within college sports. Projections for the NIL market are estimating this to potentially reach $1.14Bn. Publicly traded OpenLocker Holdings, Inc. (OLKR) is a “first-mover” in this growing industry and have provided student-athletes revenue opportunities through its established university fan clubs support.
For student-athletes, the NIL market has allowed for diversified support. Female athletes, smaller division athletes, and lesser followed college sports teams and players are now being highlighted and given a more equal chance to monetarily benefit, in an emerging market. Fans now have a new way to further show support for their teams and players and can benefit from this support by earning rewards or gaining access to unique events. Companies in the digital sports and NIL markets can capitalize too as they develop their footprint, in an emerging space.
NIL, NCAA and Digital Sports Market Highlights:
- Digital Collectable sales in sports segment expected to reach $41.6Bn by 2032
- Sports memorabilia market projected to reach $200Bn by 2032
- 500K NCAA athletes in the United States
- 145M fans tune in yearly to watch college sports
- 75% of NCAA sporting fans support NIL
OpenLocker’s Recent NIL Club Highlights:
As the stage is set for tonight’s Championship match up between the University of Connecticut Huskies and the San Diego State University Aztecs, OpenLocker gains some attention through its Bone Yard Huskyz club. Last season, OLKR issued digital collectables for the athletes of the University of Connecticut men’s basketball team. Each one of their collectables sold and each player earned a majority of the revenues derived from the sale of the digital collectable. This existing opportunity should benefit UConn players, fans and OLKR’s business as the team has performed at such a high level making it to the final round of the tournament.
Another tournament contender that allowed for OLKR to prove out its NIL strategy was the Florida Atlantic University Owls. The team missed making it to the Championship in the Final Four due to a buzzer beater defeat that ended their impressive run. However, the underdog garnered attention nationwide. OpenLocker gave student-athletes and fans the ability to participate in the “Fan-Tech” opportunity through another one of its NIL clubs, the Prowlerz. In February, the collection of digital and physical collectables featuring the NIL of all fourteen members of the FAU team was released.
Not only has OLKR emerged in the space and touts an NIL club that supports a team in the NCAA championship, they also have continued to prove out their NIL strategy in another arena, gymnastics. OpenLocker held a historic one-of-a-kind experience with the University of Florida Women’s Gymnastics team. OLKR’s Gatorverse club members were able to register for an event that allowed 100+ young gymnasts the ability to take pictures, get autographs and learn unique floor moves that were choreographed by the Gator gymnasts.
About OpenLocker Holdings, Inc.
Openlocker Holdings, Inc.’s subsidiary OpenLocker operates a technology platform for athletes and brands to redefine and unlock consumer and fan value. OpenLocker builds highly engaged fan communities on the Blockchain primarily for colleges and universities using student-athletes Name, Image and Likeness (NIL) opening the door to countless revenue opportunities that previously did not exist. OpenLocker increases engagement among fans, athletes and brands through digital and physical collectibles and provides unique user utility, perks and experiences. Openlocker is delivering digital loyalty and spearheading the future of marketing.