PRISM AdTech and Media Index Mover: Taboola (TBLA) Signs Partnership with Foundry

Global leader in powering recommendations for the open web Taboola.com Ltd. (TBLA), announced a partnership with Foundry, the media, data, and martech division of IDG, Inc., which attracts 28 million monthly visitors.

Foundry is leveraging Taboola’s suite of products across its global digital consumer properties, including Macworld, PCWorld, TechHive, Tech Advisor, PCWelt, and M3. Taboola aims to expand Foundry’s audience, optimize user engagement, and drive revenue. Foundry has integrated Taboola Feed, a seamlessly integrated feed offering personalized multi-format content recommendations, into its family of news websites and article pages. Additionally, Foundry has adopted Taboola’s Explore More, designed to enhance session depth and engage users coming from social media and apps. This partnership enables Foundry to provide personalized user experiences across various touchpoints, improving content recommendations to boost user engagement.

“At Foundry, we’re always seeking ways to enhance our digital properties for the millions of tech-savvy readers,” said Christian Löbering, Managing Director – Consumer at Foundry. “Partnering with Taboola, particularly for its Feed and Explore More offerings, is an exciting step for us. We’re thrilled to have Taboola as a key discovery partner to support our growth.”

“Foundry hosts some of the world’s most reputable technology sites, and I’m honored they trust us to help grow and engage their audience,” said Adam Singolda, Founder and CEO of Taboola. “I look forward to this partnership and aiding Foundry in achieving its goals.”

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PRISM AdTech and Media Index Mover: Taboola (TBLA) Signs Partnership with Foundry

Ashlee Vogenthaler

Markets Editor