Sports Tech Industry Mover: OLKR Increases March Madness Anticipation Through Fan Engagement and Sports Collectibles with LockerMania Promotion Leading into the Tournament
OpenLocker Holdings, Inc. (OLKR) has taken another step forward in building its brand in the Sports Tech industry through its announcement of LockerMania which is intended to build fan engagement and expand support for Student-Athletes with Innovative Collectables and Rewards program. The promotion comes on the forefront of the highly anticipated March Madness tournament which is promising for the OLKR collectibles business. The LockerMania promotion will feature some of OLKR’s college basketball Student-Athlete communities such as the Bone Yard Huskyz Club, in addition to others.
OpenLocker is a “first-mover” in the emerging sports technology market through its NIL platform that utilizes Web 3.0 and Fan Engagement. Recent research suggests a 13+% CAGR for Sports Tech market share, a $65Bn potential by 2027
Highlights of the Sports Technology Market:
- Market Size Value: $24.13Bn in 2019 – Anticipated $65.41Bn by 2027.
- AI Emergence: AI is making revolutionary impacts to the sports industry which opens the door to sports tech market players that can further popularize its use.
- Increased Investment in the Emerging Sports Tech Industry: Increased government spending on development in the sports industry creates a trickle-down effect that allows for further growth in the Sports Tech industry. Additionally, there has been ~30% growth of investment in sports related start-ups, each year since 2012 ($1Bn invested in sport tech start-ups in 2015).
- Sports Tech Verticals to Watch: AI, NIL, Data, Web3, AR/VR, Leagues, Gaming/Betting, Fan Engagement, Cloud Computing, Sensing Technology and Venue Management.
OpenLocker has built a competitive structure that satisfies the many and various needs required to contend in the Sports Tech market against other players:
In addition to its competitive advantage in the Sports Tech industry, OLKR recently has announced expansion of its NIL platform through its launching of various fan communities that allow for increased fan engagement. These recent partnerships include Florida Atlantic University (Prowlerz Club), University of Kentucky (The 15 Club), and University of Wisconsin (Maddy Baddyz).
About OpenLocker Holdings, Inc.
Openlocker Holdings, Inc.’s subsidiary OpenLocker operates a technology platform for athletes and brands to redefine and unlock consumer and fan value. OpenLocker builds highly engaged fan communities on the Blockchain primarily for colleges and universities using student-athletes Name, Image and Likeness (NIL) opening the door to countless revenue opportunities that previously did not exist. OpenLocker increases engagement among fans, athletes and brands through digital and physical collectibles and provides unique user utility, perks and experiences. Openlocker is delivering digital loyalty and spearheading the future of marketing
FYI : Data used in this article is from an Insight Partners report https://www.globenewswire.com/en/news-release/2022/11/15/2556306/0/en/13-CAGR-for-Sports-Technology-Market-Share-Worth-Nearly-65-Bn-by-2027-Premium-Research-Study-by-The-Insight-Partners.html