The Twist in the Tale of Twinkies and Smucker’s Stock Tango


It’s not every day that the world of confectionery witnesses such a significant event. J.M. Smucker’s (SJM) decision to buy Twinkies owner Hostess Brands (TWNK) was met with a volatile response from the stock market. Shares of Ohio-based Smucker, celebrated for its iconic jams and jellies, took a nosedive of more than 8% in early trading following the announcement of the deal. This was a surprising development, given that the stock had already suffered an almost 11% drop this year.

In contrast, Hostess shares soared by nearly 19%. This surge signifies a glorious revival for a company that once faced the brink of oblivion, not once, but twice, under Chapter 11 bankruptcy. The infamous disappearance of Twinkies from the aisles was a dark chapter in the snack world’s history, but their eventual comeback has been nothing short of a Cinderella story.

The agreement pegs Hostess at $34.25 a share, summing up to an enterprise value of a whopping $5.6 billion, which incorporates $900 million of net debt.

The Bigger Picture: Snack Stocks to Satiate Your Investment Appetite

While the Twinkies-Smucker deal has been making waves, it’s essential to step back and view the larger panorama of the snack food industry. Amidst economic fluctuations and global challenges, this segment stands resilient and robust. Its vast expanse encompasses an array of products, ranging from chocolates to chips, which have become a staple in households worldwide.

A report by Fortune Business Insights projects the snack food products market to leap from $557.85 billion in 2021 to an impressive $838.6 billion by 2029. This growth trajectory reflects a Compound Annual Growth Rate (CAGR) of 5.3%. Notably, the pandemic year saw a spike in demand for snack foods, with the market registering a 3.67% growth between 2019 and 2020.

Riding on this wave are companies like Kellogg Company (K), Tootsie Roll Industries (TR), and PepsiCo (PEP). These snack giants, along with emerging players, have been the primary beneficiaries of the expanding market. With an influx of millennial consumers and investors, coupled with innovative trends, the snack market shows no signs of slowing down.

Diving Deeper: Snack Stocks That Deserve Your Attention

Tootsie Roll Industries, Inc. (NYSE:TR): With a 24.67% rise over the past year, Tootsie Roll Industries stands tall as a leader in the confectionery world. Forecasted to grow its revenue by 15% till 2026, it remains a stock to watch. 

J&J Snack Foods Corp. (NASDAQ:JJSF): From soft pretzels to beverages, J&J Snack Foods has a diverse product range. With a potential upside of 14.23% and a 10.32% YoY revenue growth in Q1 2023, it’s a promising pick for investors.

TreeHouse Foods, Inc. (NYSE:THS): Known for its crackers, pretzels, and other snack products, TreeHouse Foods has garnered attention from analysts with a Buy rating and a potential upside of 6.1%.

Campbell Soup Company (NYSE:CPB): Apart from its soups, Campbell’s snack segment has been making waves. With a 12.49% YoY revenue growth in Q2 2023 and a dividend yield of 2.73%, it’s a stock to keep an eye on.

Kellogg Company (NYSE:K): Home to popular brands like Cheez-it and Pringles, Kellogg’s stocks promise an upside potential of 3.77% and have witnessed a 12.01% YoY growth in Q4.

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The Twist in the Tale of Twinkies and Smucker’s Stock Tango

Editor Prism MarketView