SBC Medical Launches First Specialized Men’s Clinic in Japan

SBC Medical Group Holdings,Inc. (Nasdaq: SBC) announced the August 6 opening of SBC MEN’S FLASH CLINIC Ikebukuro, its first clinic dedicated exclusively to men’s beard hair removal. The Company also says it is Japan’s first specialized men’s beard hair removal clinic, based on internal research as of June 2026.

The launch targets a rapidly expanding segment of the global aesthetics market. According to the International Society of Aesthetic Plastic Surgery, the total number of aesthetic procedures performed on men worldwide grew 6.3% between 2023 and 2024. Japan is one of the largest aesthetic markets globally, with approximately 1.63 million procedures recorded in 2024. Beard hair removal ranks among the top three non-surgical procedures worldwide and among men specifically.

For SBC Medical, the clinic serves three strategic purposes.

A dedicated entry point for a growing customer segment. Beard hair removal is often the first aesthetic procedure Japanese men experience. By offering a dedicated, men-only environment with a streamlined reservation-to-treatment experience, cashless payment, and no sales consultations, SBC Medical is positioning the clinic as an accessible gateway into its broader network. The six-session course is priced at 16,800 yen (approximately US$103, based on the July 8, 2026 exchange rate of ¥162.5 = US$1), one of the most accessible price points within the SBC group.

A scalable, capital-efficient format. The specialized single-service model is designed to standardize workflows, maximize equipment utilization, simplify staffing, and improve appointment throughput. By concentrating a single high-volume procedure into a dedicated format, comprehensive clinics in the SBC network free up capacity for higher-value treatments. The clinic format is compact, standardized, and replicable. Management expects the specialized format to optimize resource allocation, improve unit economics, and enhance the long-term scalability of both specialized and comprehensive clinic models.

A proof of concept for AI-enabled operations. The Company also views the clinic as a proof of concept for its AI-native management initiative. Because the model is highly standardized, it provides an environment to test AI-enabled operational workflows, data-driven scheduling, and process automation that can be scaled across the group over time.

The clinic opens August 6, 2026 in Tokyo’s Ikebukuro district. Web reservations opened July 6.

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