Hims & Hers Expands in Australia With Women’s Health Platform Launch

Key Points

• Hims & Hers has launched Hers in Australia, expanding its women’s health services across hair regrowth, menopause, perimenopause and weight management.
• The launch rebrands Juniper, the women’s health platform that has served Australian patients since 2021.
• Patients can access medication, nutrition and fitness support, along with a Care Team available 24/7.
• Existing Juniper patients will retain their care teams and Australian practitioners.
• The launch completes the company’s Australian platform rollout following Pilot’s transition to Hims in August.

Hims & Hers (NYSE: HIMS) has officially launched Hers in Australia, bringing a broader range of women’s health services to the market through its existing Juniper platform.

The move follows the company’s acquisition of Eucalyptus earlier this year and the August rebranding of its men’s health platform, Pilot, to Hims. Together, those transitions establish both the Hims and Hers brands in Australia.

Hers Broadens Care Beyond Weight Management

The Australian platform combines weight management with services for hair regrowth, perimenopause and menopause. The company’s aim is to address connected health needs rather than treat each concern separately.

Patients can access medication, nutrition and fitness support, as well as a Care Team available around the clock. Women may also request a female practitioner across specialties.

For weight management, Hers offers a digital companion that the company says is informed by more than 20 peer-reviewed studies focused on women’s needs. Patients can also access a support community of more than 27,000 women.

Existing Juniper Patients Keep Their Care Teams

The launch builds on an established Australian service rather than starting from scratch. Juniper has served patients in the country since 2021.

Current patients will continue with the same care teams and Australian practitioners, while gaining access to a wider range of specialties under the Hers brand.

Gus Wood will oversee the Australian business as General Manager, alongside Dr. Matt Vickers as Chief Medical Officer of Hims & Hers Australia. Hers Chief Medical Officer Dr. Jessica Shepherd will also support clinical standards.

Company Aims to Address Barriers to Women’s Healthcare

Hims & Hers positions the platform as a way to make care easier to access, including for women living far from specialists.

The announcement also highlights concerns about judgment in healthcare settings. In the company’s May 2026 Juniper survey, 52% of Australian women reported feeling judged about their weight by a healthcare professional. Among that group, 72% said they had avoided seeking clinical help.

Those figures come from the company’s internal survey. They help explain its emphasis on supportive, judgment-free care, but the announcement does not provide the survey’s sample size or methodology.

Investor Takeaway: Broader Services Build on an Existing Patient Base

The launch gives Hims & Hers a wider women’s health offering in Australia while maintaining continuity for existing Juniper patients. It also completes the local rollout of both company brands following the Eucalyptus acquisition.

However, the announcement does not disclose Australian revenue, the number of paying patients, pricing or the financial contribution expected from the launch. It marks an expansion of the company’s services and brand presence—not yet a measured financial outcome.