iHeartMedia, Inc. (IHRTB) has announced the appointment of Lisa Coffey as its new Chief Business Officer, a role specifically created to spearhead the company’s efforts in advancing its advertising capabilities. Coffey will lead the development and implementation of iHeart’s Advanced Advertising Products and platforms, including programmatic solutions for broadcast radio. Her mission will focus on digitizing and scaling an addressable audio ecosystem to drive revenue growth.

Coffey brings a wealth of experience to iHeartMedia, having previously served as Global Chief Revenue Officer at LoopMe, where she oversaw global revenue strategies, partnerships, and growth initiatives. Prior to that, she held key leadership roles at Amazon, including Head of Business Development for Amazon Hub and Head of Agency Development.

Reporting directly to Bob Pittman, iHeart Chairman & CEO, and Rich Bressler, iHeart President, COO & CFO, Coffey is set to play a pivotal role in the company’s transformation. “We’ve been working to evolve our broadcast advertising into a more digital-like product, incorporating robust data, attribution, and targeting capabilities, while also creating innovative marketing solutions,” said Pittman. “Lisa’s expertise and leadership will be instrumental in bringing these advancements to market. We’re thrilled to have her on board and confident in her ability to drive this critical growth initiative, unlocking the full potential of iHeartMedia’s scale, platforms, and content.”

Coffey expressed her enthusiasm for the role, stating, “I’m excited to join iHeartMedia, a leader in the advertising industry. The chance to drive innovation that modernizes audio and integrates live audiences into the digital ecosystem is incredibly compelling. With broadcast radio reaching 3 to 4 times more listeners than any streaming service and accounting for over two-thirds of daily audio consumption, I’m eager to launch a platform that makes these audiences both addressable and scalable for advertisers.”

She added, “iHeartMedia’s unmatched reach, strong brand equity, and diverse content portfolio position it uniquely to create a centralized advertising platform for both broadcast and streaming. By productizing data across unified inventory, we can modernize broadcast within the ad tech ecosystem. Additionally, iHeart’s local presence and community influence provide brands with a powerful opportunity to achieve national impact through authentic, localized engagement.”

Coffey’s appointment marks a significant step forward in iHeartMedia’s mission to innovate and lead in the evolving advertising landscape.