PayPal to Acquire Cymbio, Advancing Agentic Commerce Capabilities
PayPal Holdings, Inc. (NASDAQ: PYPL) has agreed to acquire Cymbio, a multi-channel orchestration platform. Cymbio helps brands sell across agentic surfaces like Microsoft Copilot and Perplexity, as well as other e-commerce channels. This deal also builds on PayPal’s existing partnership with Cymbio. As a result, PayPal plans to strengthen its agentic commerce services and help more merchants compete in AI-powered shopping.
“PayPal has solidified its position as a leading commerce partner for merchants aiming to sell on top AI platforms,” said Michelle Gill, Executive Vice President and General Manager of Small Business and Financial Services at PayPal. “By acquiring Cymbio’s innovative technology and talented team, we will further enhance our agentic commerce capabilities and extend these benefits to even more merchants. With Cymbio, merchants can make their product catalogs discoverable on AI surfaces, ultimately boosting sales and offering consumers a wider range of product choices on AI platforms.”
Right now, PayPal’s agentic commerce services and checkout options are available on Microsoft Copilot and Perplexity. However, PayPal says it is preparing to expand to OpenAI’s ChatGPT and Google’s Gemini app and AI Mode soon.
Meanwhile, Cymbio’s team and technology will support Store Sync, a PayPal agentic commerce service. Store Sync helps merchants make product data discoverable in AI channels. At the same time, it connects order management to a merchant’s existing fulfillment systems. Importantly, merchants remain the merchant of record. Therefore, they keep control of their brand and customer relationships.
In addition, several well-known brands already use Store Sync on Microsoft Copilot and Perplexity. These include Abercrombie & Fitch, Fabletics, Ashley Furniture, Newegg, and Adorama.
Cymbio was founded in 2015 and is headquartered in Tel Aviv. Over the past decade, it has built expertise in brand integrations and multi-channel commerce, including marketplaces.
The transaction is subject to customary closing conditions. If completed, it is expected to close in the first half of 2026. Financial terms were not disclosed.
About PayPal
For more than 25 years, PayPal has helped reshape global commerce. It offers experiences that make moving money, selling, and shopping simple, personalized, and secure. Today, PayPal serves consumers and businesses in about 200 markets.
For more information, visit PayPal, About PayPal, and PayPal Investor Relations.
About Cymbio
Cymbio is a multi-channel orchestration platform for merchants. It connects brands to marketplaces, retailers, social commerce channels, and AI shopping experiences. In addition, it automates product data management, inventory syncing, order orchestration, and billing. By reducing operational friction, Cymbio helps merchants grow faster, expand reach, and improve customer experiences.
