Creative Realities Scores Titans Digital Signage Win at New Nissan Stadium

Creative Realities, Inc. (NASDAQ: CREX) has been selected as the official digital signage provider for the Tennessee Titans’ new enclosed Nissan Stadium in Nashville, which is expected to open in 2027. This high‑profile win expands Creative Realities’ role in sports and entertainment and showcases its ability to deliver large‑scale, venue‑wide digital experiences.

• Creative Realities will deliver about 1,600 screens and IPTV endpoints for the new Nissan Stadium, including suites, concourses, premium hospitality spaces, and public areas.
• The deployment will use centralized systems to manage live video, digital content, and sponsorship messaging across the stadium, helping the Titans and partners control visuals from a single platform.
• This win expands Creative Realities’ presence in sports and entertainment, a segment where the company already provides customized digital signage experiences for stadiums and arenas.

Stadium-wide digital experience for fans and partners

Under the agreement, Creative Realities will handle the procurement, installation, and support of roughly 1,600 digital displays and IPTV endpoints across the new Nissan Stadium. These screens will appear in suites, clubs, concourses, concessions, and other public areas, creating a unified visual environment for live game feeds, replays, team content, and sponsor messages. As a result, the Titans can deliver a more engaging fan experience while giving partners prominent, flexible digital inventory throughout the building.

Centralized control of content and live video

The deployment will use centralized systems so that stadium staff can manage live video, digital signage, and sponsorship messaging from a single platform. This helps the organization switch quickly between game content, promotional campaigns, wayfinding, and event‑specific visuals as needed. Consequently, the Titans gain tighter control over what fans see at any moment, which can improve both crowd communication and sponsor value.

Alignment with Creative Realities’ core strengths

Creative Realities positions itself as a full‑service, end‑to‑end digital signage solutions company, offering proprietary content management software, ad monetization tools, and programmatic capabilities. The Titans stadium project fits squarely within its focus on sports and entertainment venues, where customized digital experiences can turn a standard game day into a more immersive event. By adding a major NFL stadium to its portfolio, Creative Realities strengthens its credentials for future bids at other arenas and large venues.

Why this matters for investors

For Creative Realities shareholders, the Nissan Stadium contract highlights the company’s ability to win large, multi‑year projects with marquee partners. Installing and supporting about 1,600 endpoints represents a meaningful mix of hardware, software, and recurring services revenue over the life of the venue. In addition, a successful rollout can serve as a showcase deployment that helps attract new business from other professional sports and entertainment properties seeking modern, centrally managed digital signage solutions.