Have You Blown Your “Fitness Centric” New Years Resolution Yet? August is the New January.

August is here and we all don’t know what that means. So, let us tell you. It’s National Wellness Month! This month is about doing a little something more in the spirit of wellness. Before you start to make excuses, this isn’t like dry January. No one is asking you to give anything up.

This week we will dive into the Fitness aspect of wellness and discover which exercise persona will fit you best. Additionally, if you’d rather spend August watching baseball while eating bon-bons in your skivvies, keep reading for exercise related investment ideas to help pay your medical bills, in the future.

The Hardcore Gym Rat

They do not need convincing to hit the weights. It is in their blood. Well, that and some type of adrenaline from their pre-workout. They can be seen at Planet Fitness as it is the no-frills gym that’s also cost effective. PS – They don’t do curls in the squat rack.

Planet Fitness (PLNT) plans to announce its Q2 earnings on August 3rd.  The company is down `11% YTD. While the fitness sector survived the pandemic, value gyms are struggling. Is this a bargain buy? Can they come back?

The Cross Fitter

If you think talking to everyone about your WOD sounds like your cup of whey, please let us know so we can put our earbuds back in. However, it’s a fun way to challenge yourself in a cult *ahem* group setting, meet friends and flip tires.

The Goodyear Tire and Rubber Company (GT) announced disappointing earnings after the close yesterday. Prior to its announcement the company had traded up ~54% YTD. So far, today the stock has traded down ~18%.

Just Here to Be Scene

You ever walk into the gym and immediately check in on Facebook? Yeah, us neither. People in this category love to be at the gym to hit all the amenities outside of the ones related to working out. Unless it’s stretching class. But hey, we all love to pamper ourselves and so what? Check into Life Time.

Life Time Inc. (LTH) recently announced its 30th club opening in Texas and is continuing its plans to expand. The company has traded up ~50% YTD.

Spiritual Contortionist

We thought “Borrring” at first. However, we ended up taking a class because a Yogi made us, and it looked easy. Trying to breathe while holding a pose on one leg with an arm in the air while you bend to the side in “Swaying Tree Pose” for 30 whole seconds, is no joke.  If it sounds like it’s for you, check out a subscription to Gaia.

Gaia, Inc. (GAIA) announced its Q2 earnings on July 30th as its CEO stated “In the second quarter of 2023 we experienced another sequential increase in revenue and member count while returning to positive cash flow generation.” The stock has traded up ~18% over the past 5 days and is up ~6% YTD.

The 12oz Curler

Do not listen to anyone who says that fitness isn’t for everyone. Have you ever raised a drink to your mouth? Us, too. Low and behold, it burns calories. If you want to be high class about it, make sure your glassware is from Williams-Sonoma. If you’re not about that life, note that the paper bag is making a comeback.

Williams-Sonoma (WSM) recently announced a collab with interior stylist Colin King for their West Elm line. The company has traded up ~20% YTD.

As we kick off Wellness Month make sure to incorporate some kind of fitness into your routine or at the very least, invest in it.

Business Descriptions of Companies Mentioned:

Plant Fitness (PLNT) is a well-known fitness center franchise that operates primarily in the United States. The company is one of the largest and most popular gym chains, catering to individuals seeking an affordable and non-intimidating fitness experience. The gyms typically feature a range of exercise equipment, such as cardio machines, strength training equipment, and free weights. Additionally, Planet Fitness locations often offer fitness classes and other amenities, all at a relatively low monthly membership fee compared to other fitness centers.

The Goodyear Tire and Rubber Company (GT) is a prominent American multinational tire manufacturing company. Established in 1898, Goodyear has grown into one of the largest tire manufacturers globally, with a strong presence in various markets. The company’s primary business revolves around the design, production, and distribution of tires for a wide range of vehicles, including cars, trucks, commercial vehicles, airplanes, and agricultural machinery.

Life Time Inc. (LTH) is a comprehensive health and wellness company that operates a chain of high-end fitness centers in the United States and Canada. Founded in 1992, Life Time has become a well-known name in the fitness industry, offering a wide range of services and amenities to its members. Beyond traditional gym offerings, Life Time places a strong emphasis on overall well-being, offering programs and services focused on nutrition, stress management, and mindfulness. They aim to provide a comprehensive approach to health, encouraging their members to lead balanced and healthy lifestyles.

Gaia, Inc. (GAIA) is a global digital subscription streaming service that offers a vast library of content focused on personal growth, spirituality, and wellness. The core focus of Gaia is to provide a platform for individuals seeking to expand their consciousness, knowledge, and awareness through a wide array of content categories. These categories typically include yoga, meditation, alternative healing practices, mindfulness, spirituality, health, and various forms of holistic wellness.

Williams-Sonoma (WSM) is a renowned American retail company that specializes in high-quality home furnishings, kitchenware, and gourmet cookware.  In addition to Williams-Sonoma, the company owns several other well-known brands, including Pottery Barn, Pottery Barn Kids, West Elm, and Rejuvenation.


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Have You Blown Your “Fitness Centric” New Years Resolution Yet? August is the New January.

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