Connexa Sports Technologies (YYAI) Announces TikTok Content Agreement for MENA Region, Shares Up ~108%
Shares of Connexa Sports Technologies Inc. (YYAI) are up approximately 108% following the company’s announcement that its majority-owned subsidiary, Yuanyu Enterprise Management Limited (YYEM), has signed a content creation agreement with TikTok for the Middle East and North Africa (MENA) region.
YYEM has entered into a Multi-Channel Network (MCN) agency services agreement with TikTok, under which it will produce and sell live-streamed and video content across various categories, including sports, gaming, and lifestyle. The content will be created by popular Twitch hosts and influencers, forming a new vertical within YYEM’s social networking business.
The agreement’s revenue model is performance-based, with fees dependent on conversion rates from TikTok end-users. This move aligns with TikTok’s expanding presence in MENA markets, where platform penetration rates in Saudi Arabia and the UAE exceed 120% of the adult population.
